Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2096)

Brand / Product Marketing (791)

Career Development (1755)

Category Management (8)

Company News (1871)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3601)

Industry Events (369)

Market Research (1182)

Retail (4235)

Sales / Customer Development (157)

Senior Leadership (1231)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Why you need an advocate | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Liz Crawford

Most marketing efforts today seem to be aimed at prompting users to consume more, or prompting trial among consumers who are new to a brand. But few brands set their sights on the army of advocates who are eager to promote their products.

http://strategyonline.ca/2015/04/13/why-you-need-an-advocate/
 

Post Response